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Flexible Partnership Models That Match Your Goals

Whether you’re optimizing for qualified leads, approved accounts, or funded balances, AdStride structures deals to align with your success. We support CPL, CPA, and hybrid models, and can tailor volume, quality, and compliance guardrails to your team’s needs.

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Frequently Asked Questions

What is AdStride, exactly, and how is it different from a typical agency or affiliate network?

AdStride is a performance marketing partner focused on high-intent traffic. Instead of buying broad impressions, we place your brand on owned & operated comparison sites and with vetted affiliate partners where consumers are actively researching their options. You pay based on results (leads, applications, funded accounts, policies, etc.), not just media spend.

How does your pay-for-performance model work?

We agree on the outcomes that matter most to your business—such as qualified leads, approved accounts, funded balances, or completed applications—and structure pricing around those events (typically CPL, CPA, or hybrid models). You only pay when those actions occur, aligning our incentives with your acquisition and ROI goals.

What types of brands and industries are the best fit for AdStride?

We’re built for performance-driven brands that care about quality and compliance, especially in categories like financial services, insurance, fintech, and other high-consideration products. If your team tracks unit economics closely and needs acquisition that can scale efficiently, you’re likely a strong fit.

How do you source and vet your traffic and placements?

We work with a curated set of owned and operated comparison sites, content publishers, and affiliate partners. Each partner is vetted for audience quality, traffic sources, compliance practices, and historical performance. We continuously monitor conversion rates, funnel behavior, and fraud signals to keep traffic aligned with your brand standards.

How do you handle tracking, attribution, and reporting?

We integrate with your existing measurement stack (analytics platforms, CRMs, affiliate platforms where applicable) to track the full journey from click to conversion. Performance is reported at the partner, placement, and campaign level so you can see where leads and revenue are coming from and make informed budget decisions.

What does onboarding look like, and how long does it take to go live?

Onboarding typically involves three steps:

  1. aligning on goals, KPIs, and deal structure;

  2. implementing tracking and data integrations; and

  3. launching initial placements and tests.
    Most advertisers can launch first campaigns within a few weeks, depending on internal approvals and compliance requirements.

Do you have minimum budgets or volume commitments?

We usually recommend a starting test budget or minimum volume so we can gather statistically useful data and optimize quickly. Exact terms depend on your vertical, target CPAs/CPLs, and compliance constraints; we’ll scope that with you during the discovery process.

Do you work with competing brands, and how do you manage channel conflicts?

Yes, we often work with multiple brands in the same category, but we manage placement, messaging, and deal structure carefully to avoid conflicts. We’re transparent about where and how you’ll appear, and can agree on category-specific guardrails (e.g., types of sites, positioning rules, or exclusivity in certain placements) when needed.

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